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Leading fashion influencer attributes that consumers in the United States, the United Kingdom and China prefer as of October 2023

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Sources

In cooperation with
Release date

November 2023

Region

Worldwide, China, United Kingdom, United States

Survey time period

August to October 2023

Number of respondents

2,955 respondents

Supplementary notes

The source does not provide information about the type of survey used.

Citation formats

Top attributes of fashion influencers according to global consumers 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025

During an August to October 2023 survey, ** percent of responding consumers from the United States, the United Kingdom and China stated that they valued when fashion influencers were relatable the most. Another ** percent of them found out that authentic content was the attribute they preferred when engaging with fashion influencer posts.

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Topics

Influencer marketing in AustraliaInfluencer marketing in IndiaInfluencer marketing worldwideInfluencer marketing in JapanInfluencer marketing in Asia
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