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Percentage of adults reporting actions influenced by online creators in the United States as of February 2026

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Source

Number of respondents

2,090 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What has a creator online influenced you to do?".

Citation formats

Share of adults reporting actions influenced by online creators in the U.S. 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 26, 2026

During a 2026 survey, approximately ** percent of responding adults in the United States reported trying a new restaurant and/or food due to the influence of an online creator. Around ** percent said they purchased a product because of an influencer, while ** percent of the participants said they did not respond to a creator's call to action (CTA) by doing any of the listed activities.

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