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Top channels for product discovery among Gen Alpha and Gen Z in the United States in 2024

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Source

Release date

January 2025

Region

United States

Survey time period

2024

Number of respondents

2,000 Gen Alpha parents

Supplementary notes

The source phrased the question in the following way: "How does your child typically discover their preferred brand/product in this category? Please select up to three."

Citation formats

Product discovery among Gen Alpha and Gen Z in the U.S. in 2024, by channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 2, 2025

In 2024, the * way for young Gen Alpha (under the age of 11) in the United States to discover new products and services was through YouTube videos. Among older Gen Alpha and Gen Z the most popular channel was social media. 

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Topics

Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram advertising and marketingInfluencer marketing in the U.S.
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