During a global survey conducted in the second quarter of 2025, approximately **** percent of responding internet users in Colombia reported discovering new brands via advertisements on social media. Another **** percent of interviewees came upon new brands through word-of-mouth (WOM) recommendations.
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DataReportal, & We Are Social, & Meltwater. (November 8, 2025). Most common sources of new brand, product, and service discovery among internet users in Colombia as of 2nd quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1371066/main-channels-of-new-brand-discovery-colombia/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in Colombia as of 2nd quarter 2025." Chart. November 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1371066/main-channels-of-new-brand-discovery-colombia/
DataReportal, We Are Social, Meltwater. (2025). Most common sources of new brand, product, and service discovery among internet users in Colombia as of 2nd quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1371066/main-channels-of-new-brand-discovery-colombia/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in Colombia as of 2nd Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2025, /statistics/1371066/main-channels-of-new-brand-discovery-colombia/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in Colombia as of 2nd quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1371066/main-channels-of-new-brand-discovery-colombia/ (last visited August 01, 2026)
Most common sources of new brand, product, and service discovery among internet users in Colombia as of 2nd quarter 2025 [Graph], DataReportal, & We Are Social, & Meltwater, November 8, 2025. [Online]. Available: /statistics/1371066/main-channels-of-new-brand-discovery-colombia/
