Social commerce in Europe - statistics & facts
In Europe, social networks have become a fundamental tool for online connectivity, gripping a staggering 80 percent of its population. Leading this trend are countries in the north and west of the continent. Given the widespread use of social media and a resounding seven out of ten Europeans indulging in e-commerce in 2022, these platforms hold the potential to be a vibrant channel for online sales and purchases throughout the region. That year, revenue from social commerce in Europe exceeded 18 billion U.S. dollars, a value expected to be 2.5 times greater by 2027.
