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Perceived accuracy of data used by direct-to-consumer (DTC) marketers worldwide as of October 2023

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Sources

Release date

October 2023

Region

Worldwide

Survey time period

as of October 2023

Number of respondents

154 respondents

Special properties

among DTC brands and agencies

Supplementary notes

The source does not specify the survey type or date. The date given is the release date.

Citation formats

Perceived accuracy of data used by DTC marketers worldwide as of 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 5, 2024
As of October 2023, approximately **** out of 10 direct-to-consumer (DTC) marketers surveyed worldwide said the data their teams used was at least somewhat accurate. While percent described it as somewhat inaccurate, none of the respondents stated it was very inaccurate or not at all accurate. During the same study, digital ad expansion emerged as global marketers' top pick for DTC brands' greatest opportunities in 2024.
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