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Data collection methods preferred by consumers in the United Kingdom (UK) as of December 2023

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Source

In cooperation with
Release date

January 2024

Region

United Kingdom

Survey time period

November and December 2023

Number of respondents

1,885 respondents

Special properties

among working-age consumers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Leading data collection methods among UK consumers 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 29, 2024

During a late 2023 survey among working-age consumers in the United Kingdom, **** percent of respondents stated that they preferred for their data to be collected via interactive surveys. Meanwhile, **** percent of respondents mentioned loyalty cards/programs as their favored data collection method.

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