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Leading marketing measurement priorities according to marketers in the United Kingdom (UK) as of September 2023

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Sources

Release date

November 2023

Region

United Kingdom

Survey time period

August and September 2023

Number of respondents

500*

Special properties

among agency and in-house marketers

Supplementary notes

* The survey was carried out among 500 marketers from Italy, Germany, France, Spain and the UK. A separate number for the UK was not provided.

The source does not provide the exact type of survey.

Citation formats

Leading marketing measurement priorities in the UK 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 13, 2023

During a 2023 survey carried out among in-house and agency marketers, it was found that in-flight campaign optimisation based on data was the factor that mattered most when measuring their marketing campaigns, named by ** percent of respondents. Accuracy of campaign measurement as well as consistency and comparability of data ranked second, both mentioned by ** percent of responding marketers.

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Marketing in the United KingdomDigital retail media advertising in EuropeAdvertising in the UKAdvertising in EuropeDigital advertising in Europe
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