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Factors hindering development of digital retail media advertising in France as of October 2023

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Source

Release date

December 2023

Region

France

Survey time period

October 2023

Number of respondents

185 respondents

Special properties

among sales and marketing professionals

Citation formats

Factors hindering development of retail media advertising in France 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 29, 2024
During a survey carried out among sales and marketing professionals from France in late 2023, nearly half of respondents stated that the lack of the proof for digital retail media profitability was a key factor hindering the development of the medium. The lack of financial resources ranked second, named by more than a third of respondents. The French digital retail media market was valued at *** million euros in 2023.
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Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
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