According to a global survey of marketing professionals in January 2025, ** percent of respondents said they somewhat trust artificial intelligence (AI) for guiding critical marketing insights, but mostly rely on human judgment. Another ** percent expressed fully trusting AI insights, compared to ** percent who did not trust AI-driven insights.
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Ascend2. (January 31, 2025). Extent to which marketers trust artificial intelligence (AI)-driven insights for guiding marketing decisions worldwide as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1609533/extent-ai-trust-decisions-marketing/
Ascend2. "Extent to which marketers trust artificial intelligence (AI)-driven insights for guiding marketing decisions worldwide as of January 2025." Chart. January 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1609533/extent-ai-trust-decisions-marketing/
Ascend2. (2025). Extent to which marketers trust artificial intelligence (AI)-driven insights for guiding marketing decisions worldwide as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1609533/extent-ai-trust-decisions-marketing/
Ascend2. "Extent to Which Marketers Trust Artificial Intelligence (Ai)-driven ÌÇÐÄÆƽâ°æ for Guiding Marketing Decisions Worldwide as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2025, /statistics/1609533/extent-ai-trust-decisions-marketing/
Ascend2, Extent to which marketers trust artificial intelligence (AI)-driven insights for guiding marketing decisions worldwide as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1609533/extent-ai-trust-decisions-marketing/ (last visited July 20, 2026)
Extent to which marketers trust artificial intelligence (AI)-driven insights for guiding marketing decisions worldwide as of January 2025 [Graph], Ascend2, January 31, 2025. [Online]. Available: /statistics/1609533/extent-ai-trust-decisions-marketing/
