A 2025 survey asked marketers in Asia, Australia, Europe, and North America to name their biggest challenges using artificial intelligence (AI) in their role. Generative AI's potential inaccuracy ranked first, chosen by ** percent of respondents. GenAI's potential bias followed, mentioned by ** percent.
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HubSpot. (June 26, 2025). Biggest challenges marketers faced with using artificial intelligence (AI) in their role worldwide as of March 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1609558/marketers-ai-concerns/
HubSpot. "Biggest challenges marketers faced with using artificial intelligence (AI) in their role worldwide as of March 2025." Chart. June 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1609558/marketers-ai-concerns/
HubSpot. (2025). Biggest challenges marketers faced with using artificial intelligence (AI) in their role worldwide as of March 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1609558/marketers-ai-concerns/
HubSpot. "Biggest Challenges Marketers Faced with Using Artificial Intelligence (Ai) in Their Role Worldwide as of March 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2025, /statistics/1609558/marketers-ai-concerns/
HubSpot, Biggest challenges marketers faced with using artificial intelligence (AI) in their role worldwide as of March 2025 ÌÇÐÄÆƽâ°æ, /statistics/1609558/marketers-ai-concerns/ (last visited July 16, 2026)
Biggest challenges marketers faced with using artificial intelligence (AI) in their role worldwide as of March 2025 [Graph], HubSpot, June 26, 2025. [Online]. Available: /statistics/1609558/marketers-ai-concerns/
