
| Characteristic | Share of brands |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Sources
Release date
July 2022
Region
Worldwide
Survey time period
January to April 2022
Number of respondents
1,851 brands
Supplementary notes
The source selected 1,851 brands with the following characteristics:
-consumer brand.
-digital-first.
-strong focus on own sale channel rather than other marketplaces or distributors.
The study excluded media and software companies, retailers and distributors, and food subscription services, traditional brands mainly selling offline.
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