As of 2019, the offer of a lower price led ** percent of incumbent brand-only shoppers to tried a product from a direct to consumer company. Direct brand consumers were generally more prone to trying a product from a direct to consumer company than incumbent brand-only shoppers. As opposed to incumbent brands, direct brands allow for direct digital transactions between themselves and consumers by eliminating the need for a retailer.
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IAB (U.S.). (July 1, 2019). Which of the following, if any, has ever promoted you to try a product from a Direct to Consumer Company? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1035658/reasons-us-consumers-try-out-direct-to-consumer-products/
IAB (U.S.). "Which of the following, if any, has ever promoted you to try a product from a Direct to Consumer Company?." Chart. July 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1035658/reasons-us-consumers-try-out-direct-to-consumer-products/
IAB (U.S.). (2019). Which of the following, if any, has ever promoted you to try a product from a Direct to Consumer Company?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1035658/reasons-us-consumers-try-out-direct-to-consumer-products/
IAB (U.S.). "Which of The Following, If Any, Has Ever Promoted You to Try a Product from a Direct to Consumer Company?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2019, /statistics/1035658/reasons-us-consumers-try-out-direct-to-consumer-products/
IAB (U.S.), Which of the following, if any, has ever promoted you to try a product from a Direct to Consumer Company? ÌÇÐÄÆƽâ°æ, /statistics/1035658/reasons-us-consumers-try-out-direct-to-consumer-products/ (last visited July 31, 2026)
Which of the following, if any, has ever promoted you to try a product from a Direct to Consumer Company? [Graph], IAB (U.S.), July 1, 2019. [Online]. Available: /statistics/1035658/reasons-us-consumers-try-out-direct-to-consumer-products/
