As of October 2023, approximately ** percent of direct-to-consumer (DTC) marketers surveyed worldwide pointed to data quality and accuracy as a cause of data-related challenges their teams faced in the past year. Data fragmentation across platforms and the high cost of technology or tech stack followed, mentioned by ** and ** percent of respondents, respectively. During the same study, digital ad expansion emerged as global marketers' top pick for DTC brands' greatest opportunities in 2024.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Digiday. (October 26, 2023). Leading causes of data-related challenges for direct-to-consumer (DTC) marketers worldwide as of October 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1428219/data-challenges-dtc-brands-worldwide/
Digiday. "Leading causes of data-related challenges for direct-to-consumer (DTC) marketers worldwide as of October 2023." Chart. October 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1428219/data-challenges-dtc-brands-worldwide/
Digiday. (2023). Leading causes of data-related challenges for direct-to-consumer (DTC) marketers worldwide as of October 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1428219/data-challenges-dtc-brands-worldwide/
Digiday. "Leading Causes of Data-related Challenges for Direct-to-consumer (Dtc) Marketers Worldwide as of October 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2023, /statistics/1428219/data-challenges-dtc-brands-worldwide/
Digiday, Leading causes of data-related challenges for direct-to-consumer (DTC) marketers worldwide as of October 2023 ÌÇÐÄÆƽâ°æ, /statistics/1428219/data-challenges-dtc-brands-worldwide/ (last visited July 15, 2026)
Leading causes of data-related challenges for direct-to-consumer (DTC) marketers worldwide as of October 2023 [Graph], Digiday, October 26, 2023. [Online]. Available: /statistics/1428219/data-challenges-dtc-brands-worldwide/
