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Data collection methods preferred by consumers in the United States as of December 2023

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Source

In cooperation with
Release date

February 2024

Region

United States

Survey time period

December 2023

Number of respondents

1,500 respondents

Special properties

among working-age consumers

Citation formats

Leading data collection methods among U.S. consumers 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 22, 2024

During a 2023 survey carried out among working-age consumers from the United States, nearly ** respondents stated that they preferred for their data to be collected via interactive surveys. Roughly a name a loyalty card/program as their favored data collection method.

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