As of October 2023, around ** percent of direct-to-consumer (DTC) marketers surveyed worldwide reported allocating between ** and ** percent of their marketing budgets to digital channels (including influencer partnerships, social media, search engines, and display ads). Meanwhile, ** percent said they allocated between ** and ** percent of their budgets to in-store and/or out-of-home (OOH) activations. During the same study, digital ad expansion emerged as global marketers' top pick for DTC brands' greatest opportunities in 2024.
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Digiday. (October 26, 2023). Marketing budget distribution among direct-to-consumer (DTC) marketers worldwide as of October 2023, by medium type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1428217/marketing-budget-share-dtc-brands-worldwide-medium-type/
Digiday. "Marketing budget distribution among direct-to-consumer (DTC) marketers worldwide as of October 2023, by medium type." Chart. October 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1428217/marketing-budget-share-dtc-brands-worldwide-medium-type/
Digiday. (2023). Marketing budget distribution among direct-to-consumer (DTC) marketers worldwide as of October 2023, by medium type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1428217/marketing-budget-share-dtc-brands-worldwide-medium-type/
Digiday. "Marketing Budget Distribution among Direct-to-consumer (Dtc) Marketers Worldwide as of October 2023, by Medium Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2023, /statistics/1428217/marketing-budget-share-dtc-brands-worldwide-medium-type/
Digiday, Marketing budget distribution among direct-to-consumer (DTC) marketers worldwide as of October 2023, by medium type ÌÇÐÄÆƽâ°æ, /statistics/1428217/marketing-budget-share-dtc-brands-worldwide-medium-type/ (last visited July 27, 2026)
Marketing budget distribution among direct-to-consumer (DTC) marketers worldwide as of October 2023, by medium type [Graph], Digiday, October 26, 2023. [Online]. Available: /statistics/1428217/marketing-budget-share-dtc-brands-worldwide-medium-type/
