Typical marketing content formats are summarized based on QuestMobile's research and analysis of marketing events, selecting event formats with a proportion greater than five percent in 2024.
Advertisements include commercials, TVCs, short videos, and long-form videos.
Pop-up events include pop-up stores, and themed pop-up stores.
Exhibitions include art exhibitions, photography exhibitions, and visual exhibitions.
Citation formats
Major formats of brand marketing campaigns in China 2024
Pop-up events, a new marketing strategy favored particularly by the younger generation, has gained traction in China. In 2024, the format accounted for percent of the brand marketing campaigns. Traditional methods, such as press conferences and exhibitions, continued to play an essential role in brand marketing.
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QuestMobile. (January 6, 2025). Typical formats of brand marketing activities in China in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1559603/china-major-formats-of-brand-marketing-campaigns/
QuestMobile. "Typical formats of brand marketing activities in China in 2024." Chart. January 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1559603/china-major-formats-of-brand-marketing-campaigns/
QuestMobile. (2025). Typical formats of brand marketing activities in China in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1559603/china-major-formats-of-brand-marketing-campaigns/
QuestMobile. "Typical Formats of Brand Marketing Activities in China in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2025, /statistics/1559603/china-major-formats-of-brand-marketing-campaigns/
QuestMobile, Typical formats of brand marketing activities in China in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1559603/china-major-formats-of-brand-marketing-campaigns/ (last visited August 03, 2026)
Typical formats of brand marketing activities in China in 2024 [Graph], QuestMobile, January 6, 2025. [Online]. Available: /statistics/1559603/china-major-formats-of-brand-marketing-campaigns/
