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Greatest opportunities for DTC brands in 2024 according to marketers worldwide 2023
As of October 2023, almost ** percent of direct-to-consumer (DTC) marketers surveyed worldwide listed digital advertising expansion and improvement among the areas of greatest opportunity for DTC brands in the following year. Testing and iteration improvement ranked second, mentioned by ** percent of respondents, closely followed by shipping and fulfilment improvement with ** percent.
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MarketingCharts. (November 21, 2023). Areas of greatest opportunity for direct-to-consumer (DTC) brands in 2024 according to marketers worldwide as of October 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1428216/opportunities-dtc-brands-worldwide/
MarketingCharts. "Areas of greatest opportunity for direct-to-consumer (DTC) brands in 2024 according to marketers worldwide as of October 2023." Chart. November 21, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1428216/opportunities-dtc-brands-worldwide/
MarketingCharts. (2023). Areas of greatest opportunity for direct-to-consumer (DTC) brands in 2024 according to marketers worldwide as of October 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1428216/opportunities-dtc-brands-worldwide/
MarketingCharts. "Areas of Greatest Opportunity for Direct-to-consumer (Dtc) Brands in 2024 According to Marketers Worldwide as of October 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Nov 2023, /statistics/1428216/opportunities-dtc-brands-worldwide/
MarketingCharts, Areas of greatest opportunity for direct-to-consumer (DTC) brands in 2024 according to marketers worldwide as of October 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1428216/opportunities-dtc-brands-worldwide/ (last visited July 23, 2026)
Areas of greatest opportunity for direct-to-consumer (DTC) brands in 2024 according to marketers worldwide as of October 2023 [Graph], MarketingCharts, November 21, 2023. [Online]. Available: /statistics/1428216/opportunities-dtc-brands-worldwide/