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Share of selected types of creatives in the number of mobile game advertising creatives worldwide in 2023 and 2024

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Sources

Release date

January 2025

Region

Worldwide

Survey time period

2023 and 2024

Special properties

on digital platforms only

Citation formats

Leading mobile game creative types worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 25, 2025

In 2024, video ads accounted for **** percent of all mobile game advertising creatives on digital platforms worldwide. Images made **** percent of all creatives.

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Statistics on " Gaming monetization "

The most important statistics
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Other statistics that may interest you Gaming monetization

Overview

6

Consumer behavior

4

PC & console software

6

In-game advertising

4

In-game purchases

5

In-game monetization leaders

6

Gaming subscriptions

4

Spotlight: continuous monetization through live service games

6

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Topics

Gaming monetizationMobile gaming market in the United StatesMobile app monetizationVideo gaming worldwideVideo gaming and the metaverse
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