| Characteristic | Viewability rate |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Region
Poland
Survey time period
Q2 2021
Supplementary notes
The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: At least 50% of the surface of an online ad have to appear in the visible area of the browser for at least 1 second (50%/1s). For the video ads the recommended definition is 50% and 2 seconds. Ad Impressions that have been triggered by fraudulent activities were excluded from the benchmark.
Date of release is date of access
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