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Source
Sources
Release date
May 2021
More information
Region
Russia
Survey time period
2020
Special properties
Advertisers*
Method of interview
Online survey
Supplementary notes
The source specified the following information:
"It has to be taken into account that part of respondents do not see a clear division between formats. For some respondents, "Programmatic/ RTB" falls into "Banner" category because the advertisement uses a banner, while "Native" can fall into "Special Projects/ Sponsorship" category since it is a relatively new format implying the ad's similarity to the website of placement."
* According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.
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