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Share of selected instruments in planned digital marketing and advertising budget in Russia in 2022

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Sources

Release date

December 2021

Region

Russia

Survey time period

September 2021

Number of respondents

967 respondents

Special properties

marketing specialists from 786 companies

Supplementary notes

SERM refers to Search Engine Reputation Management.
OLV refers to Online Video.

Citation formats

Digital marketing instruments used by companies in Russia 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 9, 2021
When asked about for which instruments they planned to allocate their digital marketing and advertising budget in 2022, Russian marketing specialists stated that context ads would occupy over ** percent of their digital spending on average. Media buying would account for the second largest share, at around ** percent.
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Topics

Digital advertising in RussiaDigital retail media advertising in EuropeMobile advertising and marketing in EuropeDigital video advertising and marketing worldwideAdvertising in Poland
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