*Respondents made at least one online purchase within the three months before the survey.
Only respondents from Australia, India, Malaysia, and Thailand were filtered out for this statistic. The survey was conducted across the 29 following countries:
Argentina, Australia, Austria, Belgium, Brazil, Canada, China, the Czech Republic, Denmark, France, Germany, India, Italy, Malaysia, Morocco, the Netherlands, Nigeria, Poland, Portugal, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, the United Arab Emirates, the United Kingdom, and the United States.
Citation formats
Most used social platforms for shopping APAC 2026, by selected country
According to a survey conducted in 2026, about ** percent of respondents in Malaysia stated that they shop on TikTok. In comparison, around ** percent of respondents in India reported shopping on Instagram.
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DHL Group. (May 20, 2026). Most used social platforms for shopping among consumers in the Asia-Pacific region as of February 2026, by selected country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1620035/apac-most-used-social-platforms-for-shopping-by-country/
DHL Group. "Most used social platforms for shopping among consumers in the Asia-Pacific region as of February 2026, by selected country." Chart. May 20, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1620035/apac-most-used-social-platforms-for-shopping-by-country/
DHL Group. (2026). Most used social platforms for shopping among consumers in the Asia-Pacific region as of February 2026, by selected country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1620035/apac-most-used-social-platforms-for-shopping-by-country/
DHL Group. "Most Used Social Platforms for Shopping among Consumers in The Asia-pacific Region as of February 2026, by Selected Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2026, /statistics/1620035/apac-most-used-social-platforms-for-shopping-by-country/
DHL Group, Most used social platforms for shopping among consumers in the Asia-Pacific region as of February 2026, by selected country ÌÇÐÄÆƽâ°æ, /statistics/1620035/apac-most-used-social-platforms-for-shopping-by-country/ (last visited August 01, 2026)
Most used social platforms for shopping among consumers in the Asia-Pacific region as of February 2026, by selected country [Graph], DHL Group, May 20, 2026. [Online]. Available: /statistics/1620035/apac-most-used-social-platforms-for-shopping-by-country/
