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Most popular product categories in online shopping in Japan as of September 2021, by gender

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Sources

Release date

October 2021

Region

Japan

Survey time period

September 16 to 22, 2021

Number of respondents

3,662*

Age group

20 years and older

Special properties

respondents who have shopped online; multiple answers allowed

Method of interview

Online survey

Supplementary notes

*1.834 male and 1,828 female respondents.

Original question: "What products have you purchased via online shopping?"

Citation formats

Popular online shopping product categories in Japan 2021, by gender

Published by
F. Watty,
Jan 13, 2022
As revealed in a survey conducted in September 2021 in Japan, consumer electronics like household appliances, computer, and digital appliances were more likely ordered online by men. While ** percent of male respondents have ordered PCs and peripheral devices online before, only around ** percent of female respondents have purchased products in the same product category.
The largest gap between men and women can be observed in cosmetic products, with a more than ** percent difference.
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