According to a 2023 survey, Gen Z (aged 18 to 26) and millennials (aged 27 to 41) were the most inclined to follow and purchase from influencers' social media accounts in Belgium. Irrespective of age, brand accounts were the most popular among Belgian social commerce users.
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Klarna. (June 23, 2023). Types of social media accounts shoppers followed and purchased from in Belgium in 1st quarter 2023, by generational cohort [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1394818/account-types-followed-purchase-belgium-age/
Klarna. "Types of social media accounts shoppers followed and purchased from in Belgium in 1st quarter 2023, by generational cohort." Chart. June 23, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1394818/account-types-followed-purchase-belgium-age/
Klarna. (2023). Types of social media accounts shoppers followed and purchased from in Belgium in 1st quarter 2023, by generational cohort. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1394818/account-types-followed-purchase-belgium-age/
Klarna. "Types of Social Media Accounts Shoppers Followed and Purchased from in Belgium in 1st Quarter 2023, by Generational Cohort." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jun 2023, /statistics/1394818/account-types-followed-purchase-belgium-age/
Klarna, Types of social media accounts shoppers followed and purchased from in Belgium in 1st quarter 2023, by generational cohort ÌÇÐÄÆƽâ°æ, /statistics/1394818/account-types-followed-purchase-belgium-age/ (last visited July 24, 2026)
Types of social media accounts shoppers followed and purchased from in Belgium in 1st quarter 2023, by generational cohort [Graph], Klarna, June 23, 2023. [Online]. Available: /statistics/1394818/account-types-followed-purchase-belgium-age/
