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Share of internet users from Germany that saw online ads for products that they wanted to buy as of November 2021, by generation

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Source

Release date

February 2022

Region

Germany

Survey time period

November 2021

Number of respondents

1,011 respondents

Age group

18 years and older

Special properties

among consumers who use the internet at least once a month

Citation formats

Effectiveness of online ad targeting in Germany 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 12, 2023
During a November 2021 survey carried out in Germany, ** percent of respondents from Generation Z and Generation Y (also known as millennials) stated that the online advertising that they saw showed them ads for products they wanted to buy. For Generation X the share stood at ** percent, while for Baby Boomers and the Silent Generation it stood at ** percent.
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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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