During a November 2021 survey carried out in Germany, ** percent of respondents from Generation Z and Generation Y (also known as millennials) stated that they discovered new brands and products thanks to sponsored ads on social media and ecommerce websites. For Generation X the share stood at ** percent, while for Baby Boomers and the Silent Generation it stood at ** percent.
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Criteo. (February 15, 2022). Share of internet users from Germany who discovered new brands and products via sponsored ads as of November 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1358138/sponsored-ads-brand-product-discovery-germany/
Criteo. "Share of internet users from Germany who discovered new brands and products via sponsored ads as of November 2021, by generation." Chart. February 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1358138/sponsored-ads-brand-product-discovery-germany/
Criteo. (2022). Share of internet users from Germany who discovered new brands and products via sponsored ads as of November 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1358138/sponsored-ads-brand-product-discovery-germany/
Criteo. "Share of Internet Users from Germany Who Discovered New Brands and Products via Sponsored Ads as of November 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Feb 2022, /statistics/1358138/sponsored-ads-brand-product-discovery-germany/
Criteo, Share of internet users from Germany who discovered new brands and products via sponsored ads as of November 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1358138/sponsored-ads-brand-product-discovery-germany/ (last visited July 28, 2026)
Share of internet users from Germany who discovered new brands and products via sponsored ads as of November 2021, by generation [Graph], Criteo, February 15, 2022. [Online]. Available: /statistics/1358138/sponsored-ads-brand-product-discovery-germany/
