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Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021

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Sources

Release date

November 2021

Region

United States

Survey time period

as of November 2021

Method of interview

Online panel

Supplementary notes

Sample sizes: exposed only, news n=8,563, non-news n=1,221
The source does not provide a date of survey, the date provided is the release date.

Citation formats

Impact of adjacency to news content on ad perception in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 1, 2021
During a 2021 survey carried out in the United States, it was found that digital ads that appeared around news content were perceived as percent more relevant, *** percent more valuable, and **** percent more trustworthy than ads that appeared around non-news content.
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Statistics on " Brand safety "

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Marketer insights

5

Consumer insights

8

Metrics

6

Online news properties

4

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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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