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Share of TV viewers who feel comfortable with ads targeted to them based on their personal information in the United States as of December 2021

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Source

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Release date

February 2022

Region

United States

Survey time period

December 2021

Number of respondents

3,038 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week

Supplementary notes

Question: "How do you feel about having ads targeting you based upon information about you?"

Citation formats

Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 9, 2022
A survey conducted in December 2021 showed that ** percent of respondents in the United States felt positive about having ads targeted to them based on their personal information. In comparison, ** percent had negative feelings about targeted ads at that time.
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Marketing personalization worldwideContent marketingData usage in marketing and advertisingArtificial intelligence (AI) use in marketing Marketing worldwide
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