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Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021, by news genre

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Sources

Release date

November 2021

Region

United States

Survey time period

as of November 2021

Method of interview

Online panel

Supplementary notes

Sample sizes:
entertainment: exposed n=613, control n=613,
sports: exposed n=633, control n=633,
human interest: exposed n=594, control n=594,
race and culture: exposed n=587, control n=587,
politics: exposed n=933, control n=933,
hard news: exposed n=921, control n=921.
The source does not provide a date of survey, the date provided is the release date.

Citation formats

Impact of adjacency to news on ad perception in the U.S. 2021, by news genre

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 1, 2021
During a 2021 survey carried out in the United States, it was found that adjacency to hard news content lifted brand favorability by *** percent compared to non-news content, whereas in case of sports news, the favorability was lifted by percent. Among the news genres, entertainment news lifted purchase intent the most.
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