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Share of TV viewers who think the number of ads served on selected ad-supported video-on-demand (AVOD) platforms is reasonable in the United States as of November 2022

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Source

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Release date

December 2022

Region

United States

Survey time period

November 2022

Number of respondents

3,001 respondents

Age group

14-74 years

Special properties

respondents watching at least one hour of TV per week

Citation formats

TV viewers accepting of volume of ads during shows on AVOD platforms U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 19, 2022
According to a survey conducted viewers of among ad-supported video-on-demand platforms in the United States in November 2022, ** percent of respondents thought the number of ads served on Paramount+ was reasonable. This was followed by ** percent of respondents accepting the volume of ads on HBO Max. Conversely, ** percent of respondents thought the number of ads on live TV (MVPD) was too high.
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Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
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