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Perception of targeted mobile marketing messages according to mobile users worldwide as of February 2019

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Source

Release date

January 2020

Region

Worldwide

Survey time period

February 12 to 18, 2019

Number of respondents

287,571 respondents

Age group

18 years and older

Special properties

among those who use location based targeting in mobile ad campaigns

Supplementary notes

Question: "Targeted marketing messages that are designed to show products or services that appeal to me are...?"

Citation formats

Views of targeted mobile marketing according to mobile user worldwide 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 26, 2020
In a global survey of mobile users conducted in early 2019, it was found that ** percent of respondents thought targeted marketing messages were annoying, while only ** percent found such advertising useful.
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Topics

Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesMobile advertising and marketing worldwide
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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