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Frequency of advertising consumption among consumers in Germany as of November 2021, by medium

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Source

Release date

January 2022

Region

Germany

Survey time period

October 18 to November 8, 2021

Number of respondents

2,719 respondents

Age group

18-69 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "Wie häufig beachten Sie Werbung in den unten aufgeführten Medien bzw. Kanälen?" (English: "How often do you notice advertising in the media or channels listed below?")

Citation formats

Frequency of ad consumption in Germany 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025
During a 2021 survey, ** percent of responding adult consumers from Germany said they noticed advertising on national TV daily or several times a day. In total, advertising on national TV was noticed by ** percent of respondents at least weekly.
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