| Characteristic | Very likeable | Likeable | Not very likeable | Not likeable at all |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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Source
Source
Release date
January 2022
More information
Region
Germany
Survey time period
October 18 to November 8, 2021
Number of respondents
2,719 respondents
Age group
18-69 years
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
Original question: "Ganz generell, wie sympathisch finden Sie Werbung auf diesen Kanälen?" (English: "In general, how likeable do you find advertising on these channels?")
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