| Characteristic | Relatively agree | Strongly agree |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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August 2024
China
2024
1,800 respondents
18 years and older
Online survey
Original survey question:
"How much would you agree with the following statement?
After browsing a product online, I often receive relevant ads across different platforms and I feel like being tracked."
Respondents rated their attitudes towards the description on a five-point scale. Results of 'strongly agree' and 'relatively disagree' were presented.
The survey covered consumers who had interacted with online ads from industries within the past three months. The six product or service categories included consumer goods, financial products, educational products, SMCGs, gaming products, and online services. 600 respondents, made a purchase, achieving the ad’s conversion objective.Â
Behavioral targeting ad refers to ads delivery based on users' online behavior, especially browsing history.
