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Usefulness of personalized advertising for selected categories of products or services according to internet users in Germany as of December 2024

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Sources

In cooperation with
Release date

January 2025

Region

Germany

Survey time period

December 2024

Number of respondents

1,010 respondents

Age group

16 years and older

Special properties

among internet users

Citation formats

Usefulness of personalized ads for consumers in Germany 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 20, 2025

During a December 2024 survey, ** percent of responding internet users from Germany stated that they considered personalized advertising useful for food and drinks. On the other hand, ** percent stated they considered such ads annoying.

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Topics

Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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