During a 2021 survey carried out in Sweden, ** percent of responding adults (16+) stated they visited the website of a product advertised on a podcast. However, ** percent of respondents purchased a product advertised on a podcast.
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Lunds universitet. (February 17, 2022). Podcast advertising effectiveness in Sweden as of November 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1309374/podcast-advertising-effectiveness-sweden/
Lunds universitet. "Podcast advertising effectiveness in Sweden as of November 2021." Chart. February 17, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1309374/podcast-advertising-effectiveness-sweden/
Lunds universitet. (2022). Podcast advertising effectiveness in Sweden as of November 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1309374/podcast-advertising-effectiveness-sweden/
Lunds universitet. "Podcast Advertising Effectiveness in Sweden as of November 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Feb 2022, /statistics/1309374/podcast-advertising-effectiveness-sweden/
Lunds universitet, Podcast advertising effectiveness in Sweden as of November 2021 ÌÇÐÄÆÆ½â°æ, /statistics/1309374/podcast-advertising-effectiveness-sweden/ (last visited July 22, 2026)
Podcast advertising effectiveness in Sweden as of November 2021 [Graph], Lunds universitet, February 17, 2022. [Online]. Available: /statistics/1309374/podcast-advertising-effectiveness-sweden/