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Effectiveness of connected TV advertising compared to linear TV advertising according to consumers in the United States as of July 2020

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Sources

Release date

August 2020

Region

United States

Survey time period

July 2020

Number of respondents

~ 1,800

Citation formats

Effectiveness of CTV advertising according to consumers in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 8, 2021
During a July 2020 survey carried out among consumers from the United States, ** percent of respondents stated that they were more likely to tell a friend about a brand after seeing it in a connected TV (CTV) ad than after seeing it in a linear TV ad.
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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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