includes video (incl. connected TV and social video), search, banner, audio, influencer, as well as digital out-of-home advertising, and email and affiliate marketing
In 2024, digital marketing spending in Germany stood at nearly ** billion euros. The expenditure nearly doubled compared to the value reported in 2018.
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Bitkom. (January 27, 2025). Digital marketing spending in Germany from 2018 to 2024 (in billion euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1613552/digital-marketing-spending-germany/
Bitkom. "Digital marketing spending in Germany from 2018 to 2024 (in billion euros)." Chart. January 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1613552/digital-marketing-spending-germany/
Bitkom. (2025). Digital marketing spending in Germany from 2018 to 2024 (in billion euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1613552/digital-marketing-spending-germany/
Bitkom. "Digital Marketing Spending in Germany from 2018 to 2024 (in Billion Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jan 2025, /statistics/1613552/digital-marketing-spending-germany/
Bitkom, Digital marketing spending in Germany from 2018 to 2024 (in billion euros) ÌÇÐÄÆƽâ°æ, /statistics/1613552/digital-marketing-spending-germany/ (last visited July 20, 2026)
Digital marketing spending in Germany from 2018 to 2024 (in billion euros) [Graph], Bitkom, January 27, 2025. [Online]. Available: /statistics/1613552/digital-marketing-spending-germany/
