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Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by generation

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Source

Release date

September 2021

Region

United States

Survey time period

September 8 to 11, 2021

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: "How creepy do you find targeted ads on the following platforms? Ads on linear TV (cable/broadcast)"

Citation formats

Perceived creepiness of targeted linear TV ads U.S. 2021, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, May 25, 2022

According to a survey among adults in the United States in September 2021, ** percent of Millennials and ** percent of Gen Z respondents said they found targeted ads on linear TV (cable and broadcast) to be very or somewhat creepy. Targeted linear TV ads were found to be not creepy at all by ** percent of Gen Xers and ** percent of Millennials.

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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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