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Social buyers as share of total social network users in the United States from 2019 to 2025

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Sources

Release date

September 2022

Region

United States

Survey time period

2019 to 2021

Age group

14 years and older*

Supplementary notes

* Data from 2022 onwards are forecasts.
** Social network users have made at least one purchase via any social channel, including links and transactions on the platform itself, during the calendar year, including online, mobile and tablet purchases.

Citation formats

Social buyers as share of total users in the U.S. 2019-2025

Published by
Yihan Ma,
Oct 12, 2022
In 2022, approximately **** percent of social network users in the United States were estimated to be using social media platforms to make purchases. According to forecasts, this figure will grow further in the coming years, rising to nearly ** percent by 2025.
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