Europe's e-commerce market has continued to expand as digital adoption and shifting purchasing habits have reinforced online retail's role, with revenue projected to reach roughly 674 billion U.S. dollars in 2025. Within the EU alone, B2C e-commerce revenue is expected to surpass 436 billion U.S. dollars the same year.
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Cross-border share of online retail in Europe 2025, by country
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Number of users of e-commerce in the EU 2017-2029, by country
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Share of SMEs that make e-commerce sales in the EU 2014-2024
Revenue of the B2C e-commerce market in EU 2020-2030
Revenue of the B2C e-commerce industry in European Union from 2020 to 2030 (in billion U.S. dollars)
Penetration rate of e-commerce in EU 2020-2030
Penetration rate of B2C e-commerce in European Union from 2020 to 2030
Number of e-commerce users in the EU 2020-2030
Number of e-commerce users in the European Union from 2020 to 2030 (in millions)
E-commerce sales channel share in the EU 2020-2030 by device
Share of e-commerce sales in the European Union countries from 2020 to 2030, by device
Revenue of the e-commerce industry in the EU 2017-2029, by country
Revenue of the e-commerce industry in the European Union from 2017 to 2029, by country (in million U.S. dollars)
Cross-border share of online retail in Europe 2025, by country
Cross-border e-commerce as share of total online retail in Europe in 2025, by country
Penetration rate of e-commerce in the EU 2017-2030, by country
Penetration rate of e-commerce in the European Union from 2017 to 2030, by country
Number of users of e-commerce in the EU 2017-2029, by country
Number of users of e-commerce in the European Union from 2017 to 2029, by country (in 1,000s)
E-commerce share of enterprises' revenue in the EU-27 2016-2025
Share of e-commerce as a proportion of total revenue of enterprises in the European Union from 2016 to 2025
E-commerce revenue share of companies in Europe 2025, by country
E-commerce revenue share of companies in Europe in 2025, by country
Manufacturing enterprises selling via their website or app in the EU 2025, by country
Manufacturing enterprises selling via their website or app in the European Union in 2025, by country
Share of SMEs that make e-commerce sales in the EU 2014-2024
Share of small and medium enterprises that make e-commerce sales in the European Union from 2014 to 2024
Share of SMEs selling through e-commerce in the EU 2024, by country
Share of small and medium enterprises that make e-commerce sales in the European Union in 2024, by country
Share of SMEs that make B2B & B2G e-commerce sales via a website in the EU 2014-2025
Share of small and medium enterprises that make B2B and B2G e-commerce sales via a website in the European Union from 2014 to 2025
Share of e-commerce transaction value in Europe 2025, by payment method
Share of e-commerce transaction value in Europe in 2025, by payment method
Credit card market share in POS and e-commerce in 15 countries in Europe 2025
Market share of credit cards in total value of e-commerce and point of sale (POS) payments in Europe in 2025, by country
A2A payments in e-commerce in 16 countries in Europe 2016-2025, with 2030 forecast
Market share of account-to-account (A2A) payments in domestic e-commerce payments in 16 countries in Europe from 2016 to 2025, with a forecast for 2030
Delivery preferences in Europe in 2025
Most popular delivery methods for European online shoppers in 2025
Shoppers expecting two-day deliveries of online purchases in Europe 2025, by category
Share of consumers expecting two-day deliveries of online purchases in selected European countries in 2025, by product category
Challenges in scaling OOH in Europe 2025
Challenges in scaling out-of-home (OOH) delivery among businesses in Europe in 2024 and 2025
European e-shoppers online purchase frequency 2024, by product category
Online shopping frequency among digital buyers in Europe in 2024, by type of product
Top products for cross-border e-commerce in Europe 2025
Leading product categories for cross-border e-commerce purchases in Europe in 2025
Cart abandonment reasons in Europe in 2025
Leading cart abandonment reasons in Europe in 2025
Most popular shopping innovations in Europe 2025
Most regularly used shopping technologies in Europe in 2025
Most effective shopping technologies in Europe 2025
Most useful shopping technologies in Europe in 2025
Key factors driving luxury e-commerce sales in Europe 2025
Most important factors when shopping for luxury items online in Europe in 2025
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