In July 2021, over one-third (** percent) of Millennial internet users stated they were likely to continue shopping via e-commerce subscription services in the United States. A year earlier, this percentage stood at only ** percent. Other generations of internet users also showed an increased intention to keep using subscription e-commerce in the U.S., for instance, ** percent of Gen X respondents in 2021, albeit with a lesser year-on-year growth than Millennials.
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ÌÇÐÄÆƽâ°æ, & eMarketer. (July 30, 2021). Percentage of internet users likely to continue shopping via e-commerce subscription services in the United States in 2020 and 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1261786/subscription-e-commerce-usage-united-states-generation/
ÌÇÐÄÆƽâ°æ, und eMarketer. "Percentage of internet users likely to continue shopping via e-commerce subscription services in the United States in 2020 and 2021, by generation." Chart. July 30, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1261786/subscription-e-commerce-usage-united-states-generation/
ÌÇÐÄÆƽâ°æ, eMarketer. (2021). Percentage of internet users likely to continue shopping via e-commerce subscription services in the United States in 2020 and 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1261786/subscription-e-commerce-usage-united-states-generation/
ÌÇÐÄÆƽâ°æ, and eMarketer. "Percentage of Internet Users Likely to Continue Shopping via E-commerce Subscription Services in The United States in 2020 and 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jul 2021, /statistics/1261786/subscription-e-commerce-usage-united-states-generation/
ÌÇÐÄÆƽâ°æ & eMarketer, Percentage of internet users likely to continue shopping via e-commerce subscription services in the United States in 2020 and 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1261786/subscription-e-commerce-usage-united-states-generation/ (last visited July 16, 2026)
Percentage of internet users likely to continue shopping via e-commerce subscription services in the United States in 2020 and 2021, by generation [Graph], ÌÇÐÄÆƽâ°æ, & eMarketer, July 30, 2021. [Online]. Available: /statistics/1261786/subscription-e-commerce-usage-united-states-generation/
