| Characteristic | Share of respondents |
|---|---|
| Webrooming*** | 66% |
| Showrooming* | 63% |
| I look for prices online and buy exclusively online | 55% |
| Boomerooming** | 48% |
| I compare prices online while in the physical store | 39% |
| I prefer to touch and feel the product before the purchase | 31% |
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Source
Sources
Release date
March 2026
More information
Region
Mexico
Survey time period
February 2026
Number of respondents
967 respondents
Age group
18 years and older
Special properties
internet users that purchased something in the last 12 months and 71 offline buyers
Method of interview
Online panel
Supplementary notes
Percentage points missing or exceeding 100 percent are probably due to rounding.
*Showrooming is the practice of comparing prices in the physical store and later buying the products online.
**Boomerooming consists of looking for the product online to later go to the store to see it in person and finally purchasing it online after finding the best price.
***Webrooming refers to researching the product online to later buy it in the store.
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