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Leading reasons to abandon an online sale in the United States and the United Kingdom in 2024

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Source

Release date

February 2024

Region

United Kingdom, United States

Survey time period

October 10, 2024

Number of respondents

1,914*

Age group

18-78 years

Special properties

Shoppers

Method of interview

Online survey

Supplementary notes

*932 respondents from the U.S., and 957 respondents from the UK.

Citation formats

Main reasons to abandon an online sale in the U.S. and the UK 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 13, 2025

A 2024 survey in the U.S. and UK revealed that online, more than **** of consumers abandon a sale due to inconsistent product information across different websites or because of a lack of proper descriptions. Around ** percent give up on the purchase due to high prices or bad customer ratings. 

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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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Talk to sales for pricing
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