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Distribution of social commerce spending worldwide in 2025, by generation

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Source

Release date

January 2022

Region

Worldwide

Survey time period

August 12 to September 3, 2021

Number of respondents

10,053*

Method of interview

Online survey

Supplementary notes

* Social media users in China, India, Brazil, the U.S. and the UK.

Citation formats

Social commerce spending share worldwide 2025, by generation

Published by
Yihan Ma,
Sep 21, 2022

A 2021 survey found that a of the global social media shopping spend in 2025 would be attributed to millennial consumers. Next in line are Gen Z shoppers, accounting for ** percent of social commerce spending.

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