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Distribution of newly added e-commerce users in China from November 2017 to November 2021, by generation

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Source

Release date

January 2022

Region

China

Survey time period

November 2017, 2019, and 2021

Supplementary notes

* Calculated by ÌÇÐÄÆƽâ°æ

Citation formats

Breakdown of newly added online shoppers in China 2017-2021, by generation

Published by
Yihan Ma,
Jan 17, 2022
China’s Generation Z has become the primary driver of the country’s e-commerce growth in recent years. In November 2021, more than ** percent of China’s new e-commerce users were Generation Z.

China’s Gen-Z online population

A generation born as digital natives, Gen Z in China showed a strong attachment to the internet from an early age. As of September 2021, the monthly active Gen-Z mobile internet users surpassed *** million. The internet has become a significant means for expressing themselves and making connections. In a 2020 survey, more than ** percent of Gen-Z respondents named online shopping and online gaming as their hobbies.

Gen-Z online shoppers

When it comes to shopping, e-commerce had overtaken brick-and-mortar stores to be Gen-Z’s favorite in China. Nearly ** percent of China’s Gen-Z shopped primarily online, and another ** percent used hybrid channels. Mobile Taobao, JD.com, and Pinduoduo were the leading online shopping platforms for China’s Gen-Z consumers.
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