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Number of buyers in leading social media platforms in the United States in 2022 and 2025 (in millions)

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Sources

Release date

September 2022

Region

United States

Survey time period

July 2022

Age group

14 years and older*

Special properties

forecast

Supplementary notes

* Social network users have made at least one purchase via any social channel, including links and transactions on the platform itself, during the calendar year, including online, mobile and tablet purchases.

Citation formats

Number of U.S. social buyers 2022-2025, by platform

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025

Approximately **** million shoppers in the United States were estimated to purchase on Facebook in 2022, making it the most widely used platform for social commerce in the North American country. Forecasts suggest that both Facebook and Instagram will remain at the forefront of social shopping in the U.S. in the coming years, with over ** million and ** million shoppers, respectively, by 2025.

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