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Consumer behaviors and opinions on social media content in the United States in 2022

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Source

Release date

June 2022

Region

United States

Survey time period

May 6 to 10, 2022

Number of respondents

1,000 U.S. consumers*

Age group

18-75 years

Special properties

multiple answers were possible

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

Citation formats

Social media content factors influencing purchases in the U.S. 2022

Published by
F. Watty,
Sep 22, 2022

According to a 2022 survey, more than half (** percent) of U.S. consumers read the product descriptions in social media posts to learn more about the brand. In addition, ** percent of respondents considered it important for brands to respond to social media comments. Moreover, more than **** (** percent) said they had purchased a brand's product after seeing a livestream on social media.

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