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Share of global shoppers who think social platforms are a better place to find out about a new product than online search in 2021, by generation

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Source

Release date

July 2021

Region

Worldwide

Survey time period

as of July 2021

Number of respondents

20,000 consumers*

Supplementary notes

* The study was conducted by combining Foresight Factory's proprietary data methodologies and existing trends intelligence, with newly commissioned quantitative and qualitative research across 12 global markets (UK, US, Canada, Australia, France, Germany, Italy, Netherland, Norway, Japan, Saudi Arabia and UAE).

To the statement: "I think social platforms are a better place to find out about new products than searching online".
The source does not specify the date and type of survey.

Citation formats

Global buyer preference for product discovery via social media 2021, by generation

Published by
F. Watty,
Jul 26, 2021
When asked if they thought social platforms were a better place to find out about new products than online searches, nearly ** percent of GenZ and Millennial shoppers gave an affirmative answer. The study, which was conducted in 2021, included * buyers from ** global markets.
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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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